I know some of you are self-publishing, but it’s still crucial to have your pitch and sell it to everyone you meet! Besides, it’s the best step in querying, writing your blurb, and your synopsis. When do I need to have my pitch? Nail your one-sentence pitch ASAP for any and all encounters: agents, editors, everyone in the bookstore/library, your skeptical parents or grandparents, nosy parents of your kids’ friends whom you are forced to have conversations with periodically, and especially anyone from your past that has wronged you, snubbed you, or doubted you. HAVE THAT SHIT DOWN!